When people think of digital advertising today, they usually think of it based on browsing behavior: clicking on links, watching videos, and visiting product landing pages. However, serving relevant ads to Internet users via behavioral advertising is not the only...
Your pay-per-click (PPC) advertising campaign has indeed received all of your undivided attention. But much to your surprise, it’s not doing as well as you had hoped. By this, you may be wondering if PPC campaigns might not be suitable for you or your company...
The internet has made it easier than ever for businesses to connect with their target audiences. But with so many options and potential customers out there, how do you make sure you’re reaching the right people? This is where CRM retargeting comes in. CRM...
