As we continue to move further into the 2020s, the importance of having a strong online presence will only continue to grow. In today’s digital age, your website is often the first thing potential customers will see when they’re looking for information...
What is Retargeting (also known as Remarketing)? Retargeting is a powerful tool for getting more customers. It is a marketing strategy used to convert website visitors into customers that took no action on their initial visit to your site. Remarketing / retargeting...
Everyone approaches online marketing differently based on what suits their website and brand the best. The line between experimenting with practical strategies for your website and tricking search engine algorithms into boosting your ranks is thin, though. Black Hat...
Best practices for your SEO campaigns must be followed at all times. This is generally referred to as “white hat” SEO. There are some SEO tactics that are frowned upon (by Google). These are often referred to as “black hat” tactics that can work for the short term but...
Modern businesses have used search engine optimization (SEO) as a valuable method for attracting new clients and producing leads for years now. It has repeatedly been shown to be a crucial component for a company to market itself and grow. Here are a few strategies...
