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What Is Geofencing Marketing?
Geofencing marketing is an innovative new technology for location-based advertising. Businesses can target potential customers that are physically located within certain geographic areas that they choose. These areas can be individual business (including their own or their competitor’s places of business), malls, neighborhoods, arenas, convention centers, zip codes, or virtually anywhere where their ideal customer is located.
A New Way of Location-Based Advertising
When someone physically enters one of these locations mobile advertising can be delivered to the customer’s mobile device. This type of hyper-focused marketing campaign is an incredibly powerful marketing tool that can be used for businesses of any size. It is now an affordable and highly effective advertising and promotional tool for small and local businesses as well.
Location-based marketing is a new way of digital marketing that uses someone’s location data to deliver targeted ads. Ads can also be shown “cross-device”. This means that ads can be shown on the targeted users’ smartphones and also show on their home and work computers.
Because it can reach specific people, in a specific location with a specific offer when they are most likely to be interested in what is being advertised this type of advertising is effective.
How Does Geofencing Marketing Work?
This marketing strategy uses GPS technology to identify mobile devices that are located within a certain geographical area, or “geofence.” A mobile marketing campaign can then be used to target those customers with promotional advertisements based on their location.
To set up geofences, businesses define specific locations which are then mapped out with satellite technology using GPS coordinates. When someone enters the geofenced area their device ID is identified. They can now receive marketing messages, and typically display ads on major websites and phone apps. Geofencing advertising can be implemented almost anywhere.
Examples of Geofencing Marketing Campaigns
Here Are A Few Examples Of How Local Businesses Can Use This Technology To Their Advantage.
- Restaurants can target people who have previously visited other local restaurants like theirs or people that live right near their location.
- Bicycle shops can run an advertising campaign to people that have visited their competitor’s stores or have visited a park or other outdoor activity areas.
- Roofing companies can run a geofence campaign to homeowners and commercial business-specific neighborhoods or zip codes that may be interested in roofing services. We can even run weather-based campaigns by running ads in areas when hail or thunderstorms occur!
- Cosmetic dentists can show ads that have searched for cosmetic surgery or other beauty-related terms online.
- Bankruptcy attorneys can market their services to people that have visited paycheck or payday loan companies.
- Pest control companies can target homeowners in specific zip codes who may be interested in pest control services.
- Dog food companies can create virtual boundaries around local dog parts and veterinarians’ offices.
- And flooring companies can target homeowners or businesses in a specific area who may be interested in flooring services.
- Geofencing can be used to target consumers near a retail store, office building, or trade show.
- A concert promoter could geofence other music concerts where the attendees would likely be fans of the bands they promote.
- An industry convention where they are hundreds to thousands of decision-makers in a specific industry could be targeted by companies that provide services to that industry.
Why Should I Use Geofencing Technology?
Geofence Marketing is an Extremely Effective Marketing Strategy
By using this location-based technology, you can create a virtual fence around a specific geographic area and target people who enter that zone with your marketing efforts. This can be a very powerful marketing strategy, especially if you have a well-defined target market.
There are several reasons why you should consider starting a geofencing marketing campaign.
First, it is a very effective way to reach your target market. If you know where your ideal customers like to congregate, you can reach them.
- Second, it can be a great way to focus your marketing. Rather than spreading yourself thin by trying to reach everyone, you can focus your efforts on a specific geo region and have a greater impact.
- Finally, it provides a great way to measure the success of your campaigns. By tracking how many people see your message and take action as a result, you will know what’s working and what’s not.
If you’re looking for a more targeted approach to your marketing, this channel of online marketing is the right choice for you.
3 Benefits of Geofencing for Marketing
1. Can help businesses target customers within very specific areas.
2. Can be used to create customized messages or offers for nearby consumers.
3. Can help businesses track foot traffic and understand patterns of customer behavior.
What is a Geofence?
A geofence is a virtual geographic area, defined by a specific location or a radius around a specific location. This can be an individual business or building, a park, a concert venue, a city, or a state. When a mobile device enters or leaves the zone, promotions can be sent.
Where Can I Use Geofencing Marketing?
It can be used just about anywhere. There are a few different ways that geofencing marketing can be used to target potential customers. For example, businesses can use it to advertise to customers who are physically near their store or another location. Additionally, it can be used to market to customers who have visited a competitor’s business location. Finally, geofencing can also be used to target customers based on their current location relative to specific landmarks or points of interest.
Where do my geofence ads appear?
Geofence ads appear on websites and apps that are within the areas that you have specified. For example, if you have set up a geofence around a city, your ad will appear on websites and apps that are accessed by people within that city.
Ads are paid for on a CPM (cost per thousand impressions) basis and detailed analytics are tracked.
Why Should I Implement Geofencing?
It’s a great way to target your customers with a specific message. You can create a more focused and effective marketing strategy by targeting customers in a specific location. Additionally, geofencing marketing can help you better measure the results of your marketing efforts and adjust accordingly. Couple this with a strong online marketing SEO campaign and dominate your market!
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Geofence Advertising
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Frequently Asked Questions
What are geofencing ads?
Geofencing ads use a virtual boundary around a place to show marketing messages on people’s phones when they enter the area.
How do marketers set up a geofence for advertising?
Marketers pick a geographic area and set a radius – like drawing an invisible circle on a map. Then, they make this area active for their campaign.
Can users get notifications from geofence ads?
Yes, when users walk into the geofenced zone with their smartphones, they can get push notifications about deals or ads.
Why is using geofencing good for my business?
Using geofencing lets you target users right where they are; it’s smart digital marketing that talks directly to potential customers nearby.