The internet has made it easier than ever for businesses to connect with their target audiences. But with so many options and potential customers out there, how do you make sure you’re reaching the right people? This is where CRM retargeting comes in. CRM retargeting is a powerful marketing tool that can help you reach your target audience. However, it is different from traditional retargeting.

Today, we want to talk about what CRM retargeting is and how it differs from retargeting, along with the benefits that CRM retargeting can offer!

What’s the Difference between Retargeting and CRM Retargeting?

Retargeting is a form of online advertising that allows you to show ads to users who have already visited your website. This is done by placing a piece of code on your website that tracks users’ movements and then displaying relevant ads to them as they browse the web.

CRM retargeting, on the other hand, is a form of retargeting that uses customer relationship management (CRM) data to target ads to specific groups of people. This data can include information such as purchase history, demographics, and contact information.

So, what’s the difference between the two?

Retargeting is a broad term that can be used to describe any form of online advertising that targets users based on their previous interactions with a website. CRM retargeting, on the other hand, is a more specific form of retargeting that uses CRM data to target ads.

CRM retargeting can be more effective than traditional retargeting because it allows you to target ads to specific groups of people based on their interactions with your business.

For example, you could use CRM retargeting to show ads to people who have recently visited your website but haven’t made a purchase. Or, you could target ads to people who have made a purchase but haven’t interacted with your brand in a while.

Both retargeting and CRM retargeting can be effective ways to reach your target audience. The best approach for your business will depend on your specific goals and objectives.

What Are the Biggest Benefits of CRM Retargeting?

Here are just a few of the many benefits of CRM retargeting:

1. Increased Conversion Rates

CRM retargeting allows you to show highly relevant ads to customers who are already interested in your product or service. This increases the likelihood that they will take the desired action, whether it’s making a purchase, signing up for a newsletter, or filling out a form.

2. Improved ROI

Because CRM retargeting is so effective at generating conversions, it also delivers a higher ROI than most other marketing tactics.

3. Greater Customer Loyalty

Customers who are regularly targeted with relevant ads are more likely to remain loyal to your brand. They also appreciate the personalized attention and are more likely to recommend your company to others.

4. More Effective Upselling and Cross-Selling

CRM retargeting can be used to show customers products or services that complement what they’ve already purchased from you. This is an effective way to boost sales and grow your business.

5. Increased Brand Awareness

When customers see your ads on a regular basis, they’ll start to become more familiar with your brand. This can lead to increased sales and brand loyalty down the road.

Conclusion

Overall, CRM retargeting is an extremely effective marketing tool that can deliver a host of benefits to your business. If you’re not already using this tactic, now is the time to start. If you don’t, you will definitely miss out on opportunities that can be the difference between a mediocre retargeting campaign and a highly-successful one. So, get started right away!

Champion Online Marketing is an internet marketing company that helps businesses attain more leads, more sales, and more control. If you are looking for a digital agency in Folsom to help you gain more online attention, work with us today!