Digital mobile advertising is a form of advertising that appear on mobile phones or other mobile devices. It is an increasingly popular way to reach consumers. In 2020, the global mobile advertising revenue is estimated to be $188.9 billion dollars.
Mobile Marketing Strategy
There are many different ways for a savvy marketer to deliver mobile ads. These include ads on apps, websites, and even in-game ads. The most common format for mobile advertisements is banner ads, which appear as rectangular display ads on web pages or within apps. Mobile advertisers can also use rich media formats such as video to reach consumers.
Mobile Advertising
Mobile advertising now allows businesses to target consumers with location-based marketing using their location, demographics, and interests. This makes it a very effective marketing technique to reach potential customers who are likely to be interested in what you have to offer.
With the increasing popularity of smartphones, more people are spending time online using their devices. This presents a great opportunity for businesses, including local and small businesses, to reach potential customers with digital marketing. Consumers spend more time than ever on their cell phones and are now likelier to click on an ad or take other actions when using them.
Geofencing Marketing
Geofencing marketing is a location-based strategy that uses GPS to geofence in a geographic area or areas. When a consumer or shopper enters or exits one of these geolocation regions, they are tracked in real-time via their location data. A business owner can then target users who have physically been in one of these geofences with personalized ads, special offers, or promotions.
Mobile advertising with geofencing is becoming more common as businesses attempt to reach consumers who are on the go with relevant ads.
How to Use Geofencing
Geofencing technology allows businesses to target consumers based on their specific location, which can be very effective for businesses that want to market to people that are physically near their store or office.
For example, I live in Folsom, CA. A restaurant using geofencing in Folsom the other day ran an ad on my cell phone when I was in the shopping center where they were located. It was timely and relevant. I got a meal and a discount!
Event and Cross-Device Marketing
Geofencing can also target specific events such as conventions or concerts where your ideal customers go and leverage that information to run highly targeted mobile in front of attendees. You can even run cross-device marketing campaigns that follow consumers from their cell phones and run ads on their home and work computers as well.
The Value of Advertising On Mobile Apps
Mobile advertising will cost 308 billion USD by the end of 2022, predicts Statista, and 339 billion by 2023.
Geofencing Marketing Tips
There are a few things to remember when planning a geofencing project.
First, you must ensure that your target area is large enough to capture enough visitors to be effective but not so large that you’re wasting money on ads by being spread too thin. You need to be able to have your ads show up multiple times to work. If you have too many people in your geo-fencing areas you cannot get the frequency you need for your ads to work.
The second step is choosing the best platform for your marketing. Since many systems include geofencing features, it’s crucial to conduct your research and pick the best one to suit your demands.
Last but not least, ensure that your geofencing marketing campaign uses advertisements that are relevant to your target demographic and would be beneficial to them.
Conclusion on the Use of Geofencing Marketing
Geo-fencing is a powerful new technology that may be utilized for mobile advertising by businesses and is now affordable and effective for small and local businesses as well. By targeting ads to cell phone users based on their location, businesses can ensure that their ads are seen by people who are more likely to be interested in what they offer.
Our Folsom, California-based internet marketing firm, Champion Online Marketing, works with businesses committed to taking charge of their online marketing. By offering solutions that attract a wave of eager prospects interested in your products or services, we assist businesses, entrepreneurs, and organizations in dominating their competitors. Call us to talk about geofencing projects today!
