Everyone approaches online marketing differently based on what suits their website and brand the best. The line...
Black Hat and White Hat SEO: Learning Their Differences
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White Hat vs. Black Hat: SEO Tactics to Know and Avoid Today
Best practices for your SEO campaigns must be followed at all times. This is generally referred to as “white hat” SEO....
Using SEO to Leverage Your Company’s Lead Generation
Modern businesses have used search engine optimization (SEO) as a valuable method for attracting new clients and...
Gaining More Leads With PPC: How to Do It Effectively
Generating quality leads and turning them into paying customers is the ultimate goal of an online ad campaign. Even on...
What to Know Regarding Contextual Advertising: A Guide
When people think of digital advertising today, they usually think of it based on browsing behavior: clicking on...
Crucial Mistakes to Avoid during Your PPC Ad Campaign
Your pay-per-click (PPC) advertising campaign has indeed received all of your undivided attention. But much to your...
The Difference between Retargeting and CRM Retargeting
The internet has made it easier than ever for businesses to connect with their target audiences. But with so many...
5 Tips to Make Better PPC Advertisements for the Holidays
During the holiday shopping season, businesses looking to connect with their customers may find that pay-per-click...
6 Best Practices in Making Website SEO More Effective Now
Implementing the best search engine optimization practices helps rank websites higher in search results. However,...
Behavioral Targeting in Digital Mobile Advertising
Behavioral targeting in digital mobile advertising uses consumer behavior data to target ads to consumers on their...