You have a website for your business in place and a Facebook page to boot, but is that already considered as internet marketing? When you consult with online marketing professionals in an SEO company in Folsom or elsewhere, you’ll definitely get the answer to that question—which is “no”, as internet marketing is quite a complex and far-reaching process composed of several key elements.
First off, what can internet marketing do for your business? An article by Laura Lake published in About.com, sums it up by saying:
Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products.
Lake’s article goes on to enumerate 10 internet marketing strategies for businesses, here are the first two:
- Start with a web promotion plan and an effective web design and development strategy.
- Get ranked at the top in major search engines, and practice good Search Optimization Techniques.
Indeed, when you’re out looking for an internet marketing company in California—whether in Folsom or Sacramento—there are certain services or helpful strategies that you have to look for, such as the following:
Search Engine Optimization
Folsom SEO services from established companies like Champion Online Marketing help you get on the right side of search engines, especially Google. With the use of SEO, more traffic can be directed to your site, thereby resulting in leads and eventually, profit. Note that a good SEO practice focuses on quality content and relevant search keywords.
Other than making sure that you have a business website, you have to see to it that it’s well-designed—and this means that your site must be user-friendly. Essentially, effective web design ensures that visitors won’t have a hard time navigating through the pages and can access the site on almost any device (i.e. responsive web design).
Social Media Optimization
Always keep in mind that Facebook is not the only social media platform out there. In addition to Facebook, you’ll have to work with an internet marketing company that can make your presence known via Twitter, Google Plus, and/or LinkedIn. More often than not, social media optimization (SMO) is your likely key to going “viral”.
(Source: Top 10 Internet Marketing Strategies, About.com)