According to a Practical eCommerce article, updates to Google’s search engine algorithms Panda and Penguin now compel website owners to reconsider their current Internet marketing strategies. Penguin 2.0, which was released on May 21, 2013, has given Google the ability to detect websites that have so-called spam links and phrase articles. Websites which have many link profiles that, in turn, possess plenty of spam links are particularly affected.

It’s not a stretch to say that some of the 2,407 websites known to be hosted in Sacramento employ these same tactics. With that in mind, Sacramento search engine optimization companies like Champion Online Marketing will definitely have their hands full catering to businesses and organizations that want to revolutionize their Internet marketing strategies. After all, the recent Panda and Penguin updates now require everyone to play fair.

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To put things into perspective, phrase articles were notoriously widespread in the years before the two Google algorithms were implemented. Phrase articles are essentially poorly written write-ups that contained as many website-relevant keywords as possible yet offer very little in terms of substance. Thanks to Penguin 2.0, article quality now takes precedence since a website’s relevance is now also gauged depending on content uniqueness and the activity it regularly receives (i.e. how many users read the unique content).

Websites that fell short in the content quality department are currently in a rut since Penguin also automatically removes a site’s link authority when it is flagged as “spam”, without giving it a chance to submit for re-inclusion. Without employing more effective SEO tactics to recover this authority, online ranking and competitiveness severely diminish. Those on the receiving end of this penalty include websites dedicated to gambling and porn, sites that usually don’t put much value in great content, after Google launched a massive link spam hunt in June 2013.

Unique content, efficient website design, accessibility, and efficient use of meta tags now command more importance whenever Google and other search engine websites present their search results pages. These elements are usually well beyond the ken of small businesses (and even some large ones) that don’t have their own in-house SEO experts. Luckily, businesses in California’s state capital can turn to trusted online marketing professionals like Champion Online Marketing for effective search engine optimization in Sacramento, California’s fourth largest metropolis.

It is clear that websites these days must have the ability to adapt to the quick pace of any Google algorithm update. It is thus advisable to choose reputable SEO companies with proven expertise in such processes as keyword research, on-page optimization, and link building in accordance with Google algorithm requirements.

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