Without specific business goals to guide you, seeking an effective SEO strategy for your company would be like diving without a map. You have to know where you want to go so you can plan how to get there. Also, any online marketing strategy, including SEO, is not a set and forget marketing plan. It should be looked at as a work in progress that adjusts to the results you are getting, your changing goals and the ever changing strategies that are the most effective online

Working with a Folsom SEO company such as Champion Online Marketing can really give you an advantage. Experienced SEO companies can help you highlight your business goals and match them with appropriate strategies to create a more targeted approach to online marketing. Here are four reasons why you should consider working with an SEO company.

It is an ideal long-term solution.

Viewing SEO services as a long-term solution, rather than a quick fix or one-time problem solver, will get you the most success. An effective SEO campaign provides a great opportunity for lead generation and increased sales. However, these results may not be possible if you implement SEO as an “off and on” strategy.

It helps you assess your company’s status.

Once you’ve identified your desired goals, you need to examine your business’ status or online performance to date. An SEO company can guide you in looking at conversion trends, traffic analytics, and other data found in search engine tools like Google’s Webmaster Tools. Analyzing your current and past performance will help you discover the inadequacies of your website and online presence that SEO could improve.

It can help you generate good content.

SEO is almost always accompanied by content marketing. Content marketing, according to the Content Marketing Institute, “is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.” Updating your online content is currently Google’s number 1 ranking factor and can have a huge influence increasing your SERP (Search Engine Results Page) ranking and getting more customers to visit your website.

Doing it yourself or having in-house content writers is a good idea but is not always plausible. Most companies don’t have the resources to have their own editorial staff. SEO companies have teams skilled in generating various types of content for your business needs, with credible back links and sufficient keywords to make sure you are maximizing the value of your content and increasing your rankings.

It can help you implement an array of SEO techniques.

Keep in mind that SEO is a broad term that goes beyond content marketing. It involves tasks like link building, website audits, and blog posts as well as other related strategies like social media optimization and local buzz.

An effective SEO strategy entails knowing your business goals and pairing them with the right SEO techniques. Keep these reasons in mind when you implement a Folsom SEO campaign and if need get help with companies like Champion Online Marketing.


(Source: 3 Keys to Understanding Your SEO Needs. Mar. 17, 2015. Searchengineland.com)