Modern businesses have used search engine optimization (SEO) as a valuable method for attracting new clients and producing leads for years now. It has repeatedly been shown to be a crucial component for a company to market itself and grow.
Here are a few strategies for utilizing SEO to boost lead generation for your business so you can get real paying customers, clients or patients from the internet.
- Analyzing Your Current Strategy for Lead Generation
You must evaluate your present lead-generating approach before moving on with the steps to leverage SEO for lead generation. Examine your present strategy. Find out exactly how much you are spending on various forms of marketing and how each is performing (i.e. generates leads).
- Prepare a List of Keywords and Key Phrases
You need to research the keywords and key phrases your target customers use to search for your business to maximize SEO effectiveness and create leads. The keywords you pick to spread directly impact the leads you will create, so you must be careful to choose the proper ones. Often your keyword phrases are obvious but often there are variations that you migh tnot initially think of that are very popular search terms by your ideal customers.
These are the broad categories of keyword types that you should research:
- Long Tail (Specific and highly targeted keywords).
- Short Tail (General and widely used keywords).
- Exact Match (Extremely precise keywords).
Typically the longer a keyword search phrase is the less search volume there is but it is usually much higher in user intent.
For example, “auto insurance cost” is a short tail, very general search that will have lots of search volume. “Auto insurance cost in Folsom Ca” is a longer tail keyword that is getting more specific. Search volume will not be as high as the short tail keyword but the search is more “serious.” Finally, a longer tail or exact match keyword would be “auto insurance for a 2015 Kia Optima in Folsom Ca”. This will have the least amount of search volume but by far the highest buyer intent search of the three. This is likely a search from someone that is in the market NOW for auto insurance. A perfect ideal prospect for an insurance company
As you can see, high volume keywords are not necessarily better. They have less “buyer intent” and the competition is much more fierce to rank high for them. Longer tail and exact match keywords have less volume, have much more buyer intent and are easier to search for than broad short tail keywords.
- Get Involved in Web Content Creation
Make sure to use your target keywords and key phrases on your website pages and use it in the content you create for your blog and offsite platforms such as social media channels and posts.
Additionally, if the content is out-of-date, you might want to repackage it to make it more pertinent to your target audience.
- Establish an On-Page SEO Strategy
On-page SEO is making your website as attractive to Google as possible. In addition to optimizing your content with you top keyword phrases make sure you optimize your Title tags, meta tags, H1, H2, and H3 tags. Also, Alt Image descriptions. Then you move to off-page strategies.
- Establish an Off-Page SEO Strategy
Make the most of SEO by developing an off-page SEO strategy that emphasizes increasing the visibility of your content. To do this, build backlinks to your content and make sure your website is adequately optimized so that it can be found by your target audience. Other off-page SEO techniques can also be used to raise your presence.
- Take Note and Monitor All Your Progress
Following the development of an on-page and off-page SEO plan, you can begin monitoring your lead-generating results. Track your website traffic, phone calls, and contact/lead forms filled out to ensure that your business is developing the correct leads and moving in the proper direction.
Conclusion
SEO can be a powerful tool to help your company generate leads. Optimizing your website for search engine visibility can improve your chances of attracting potential customers looking for your products or services.
By targeting the right keywords and crafting effective content, you can create a strong online presence that will help you attract new leads.
If you are looking for a well-trusted SEO company in Folsom, look no further than our expertise here at Champion Online Marketing. We work with companies that are serious about gaining control of their online marketing. More Leads – More Sales – More Control.
