Social media and SEO have essentially become associated with each other over the last few years. According to a Forbes article, “Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.” An SEO company in Folsom can help out with both social media optimization and SEO.

Every day, millions of people log into their social media accounts which is one of the reasons why it has become such an important tool for SEO. A business should have an active presence on different networks in order to increase awareness. These social networks can also serve as a place for advertising as well.

One of the keys to social media marketing success is to acquire quality followers. Growing your followers can take time, but as long as your business is active and consistent, your numbers should increase steadily. Posting and sharing useful articles, tips, and discussion items are a great way to attract new followers.

Besides posting relevant and interesting content, it is as important to engage and interact with followers, especially if there are any questions or concerns raised. This helps to build a healthy relationship with your clients (and prospects) and encourages them to stay and remain loyal. They should also feel welcome to share posts, which will potentially lead to more followers.

A great way to keep followers engaged and entertained is by posting images and videos. Often, people are more attracted to visuals rather than words, which makes video and image content very important. These are especially useful in introducing new products and services, and are more likely to be viewed on social media than video hosting sites.

In conclusion, the better the experience given to followers on your social channels, the higher the chances of increasing your search engine rankings. Higher search engine rankings means that you get in front of more people searching for what you do. This can often result in huge increases in business and sales. It is important to connect with your followers on a personal level, and show them that the business isn’t just an entity. Your customers should feel that there are people behind the business that care about their interests.

Managing social media and finding and implementing the right strategies is not easy, especially if you don’t have the right experience. Seek the help of a Folsom SEO company such as Champion Online Marketing who knows what it takes to optimize your business’ social media strategies and your overall online marketing strategy with a focus on getting you more customers.

(Source: 6 Social Media Practices That Boost SEO, Forbes, January 27, 2015)