“One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following,” according to a Forbes article written by contributor Jayson DeMers.

DeMers also reminds the readers that “the goal of Google and other search engines is to provide users with the most relevant and highest quality content possible.” He further notes that “the more people that are sharing a piece of content, the higher quality it’s likely to be, and therefore its position should increase within the search engine results pages.”

Those insights basically emphasizes what may be considered as important components of an effective online marketing campaign. It isn’t enough for a certain company to make itself accessible online. Rather, its online marketing efforts must be designed to attract the target audience by using relevant information that they deem beneficial for themselves. That’s especially true in the face of the Google Penguin updates which laid down stricter rules to push for quality content.

You may be the best service provider of your product or service in Sacramento but if your target audience can’t find you online, it won’t mean a thing online. They can’t use your service if they can’t find you! Remember, it’s highly unlikely that your audience will find you if you don’t appear on the first page of search results when they search for the words that describe what you do. What would take you to the first page? An effective search engine optimization strategy that includes the production and strategic distribution of quality content among other things. So if you want to make the most out of your online presence, you may start by looking for Sacramento search engine optimization companies that can propel you to the top of the ranks.

A Sacramento search engine optimization company like Champion Online Marketing is in a good position to help you with your campaign. That’s partly because operating in the same area as you are gives them a good grasp of what the community you’re primarily catering to needs and looks for. In other words, their first-hand knowledge can work to your advantage. Such substantial understanding of your geographic market combined with their technical knowledge can produce solutions that can bring in profits for you.

(From The Top 7 Online Marketing Trends That Will Dominate 2014, Forbes, September 17, 2013)