Internet marketing has expanded rapidly in recent years, and strategies for online marketing have evolved along with it. In his article in the Search Engine Journal, Andrew Pincock enumerates five Internet marketing trends that developed because of the ongoing shift in the online marketing platform. If you are interested in engaging in Sacramento Internet marketing, these are things that you need to keep in mind.

First, Google algorithms keep changing from time to time, affecting the SEO strategies of many companies. Pincock explains:

Google and other search engines continue to repeat the importance of producing content that people find interesting. This means blog posts, videos . . . slideshows, and all kinds of content that will entertain, educate, and enlighten. Search engines are getting better at determining the most relevant results for keywords. For small businesses, this means starting an ongoing content strategy in order to continue getting organic search traffic.

Second, Pincock says that content is no longer limited to articles and blog posts; promotional videos are becoming widespread and, thus, can be tapped for online marketing purposes. Furthermore, an increasing number of people are using smartphones to access the Internet. This gives businesses more opportunities to reach out to audiences on the mobile platform.

Company websites and social networking accounts have a large role too – consumers prefer websites with better design, speed, and usability in order to ensure engagement. Meanwhile, social media is turning out to be a great venue for businesses to directly communicate with existing and prospective consumers and clients.

Of course, a good online marketing campaign is not limited to only these five trends. There is so much more involved, making it a rather complicated business. There are companies like Champion Online Marketing, however, who aid businesses who want to engage in Internet marketing in Sacramento. Such companies offer a variety of online marketing services, including search engine optimization, web design, pay-per-click advertising, social media marketing, link building, and text marketing to ensure a wider reach and a better online presence for the organization.

Businesses shouldn’t allow themselves to be left behind as more of the business community flock to the Internet to market their products and services. The Internet and online market are constantly evolving, and companies should know how to keep up with the changing trends to have an effective marketing campaign online.

(From: 5 Online Marketing Trends Affecting Small Businesses Beyond 2013, Search Engine Journal, September 26, 2013)