A recent Search Engine Land article reveals that the number of pages a website has doesn’t really affect its ranking on search engine results pages. It is a common misconception that multi-page sites often rank high; however, there’s more to SEO than just cramming as many pages as possible into a single site. Google’s Matt Cutts explains the logic behind why having so many pages won’t magically raise site ranking:

In a new video released today by Google’s head of search spam, Matt Cutts, we learn that the more pages a web site has, does not necessarily mean you will have better rankings.

Matt Cutts said, “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking. That’s not the case.”

He goes on to explain that the more pages you have, the more chances you have to rank for different keywords. Plus, the more pages you have, the more likely you have more overall links and PageRank, which do directly impact your rankings. But the number of pages on a specific site, does not have a direct ranking benefit.

SEO isn’t entirely about quantity anymore; these days, it’s really about quality. Businesses need to be selective about what goes onto their sites and should also update their content whenever possible. Companies that find it challenging to accomplish these tasks can approach a Sacramento Internet marketing expert like Champion Online Marketing.

Substance makes the sale on the internet as far as rankings are concerned, and businesses will need a lot of it in order to properly promote themselves online. Websites should not only look visually appealing but should also be constantly updated with fresh and informative articles or blog posts. The content also has to be optimized with the right keywords to increase accessibility to online users. An active and informative website certainly goes a long way in promoting a company.

Businesses should approach a professional online marketing firm to help them craft a visually appealing website with quality-driven content that offers visitors a meaningful experience. Internet marketing in Sacramento can be a little more complicated than you think, but with the expertise of firms like Champion Online Marketing, you can take advantage of online marketing opportunities.

(From Google’s Matt Cutts: More Pages Does Not Equal Higher Rankings, Search Engine Land, October 28, 2013)