In today’s fast-changing world, selling goods and services is no longer confined to the walls of a store, as the World Wide Web has become the new arena for marketing. Businesses in different parts of the country like California, have started to maximize the benefits of selling online and those who cannot ride the wave of change will surely be left behind. A report from JCK Online posted last September states that one of the industries that badly needs to look into online marketing, especially in the mobile aspect, is the jewelry sector.

Nanasi noted that mobile is a greater factor in e-commerce, adding that, according to statistics, 79 percent of smartphone owners are smartphone shoppers. “You don’t need an app,” she said, “but you need to optimize your mobile site. It needs to look good on mobile devices. Mobile marketing is no longer [optional].”

She also urge companies to “be social,” and open themselves to things like customer reviews. “You are probably going to get mostly positive reviews,” she said. “And if you get a bad review, you want to address it.”

Google’s manager for advertiser technical solutions, Sarah Nanasi, shared the power of mobile marketing for such industries. For companies to make the most of the recent technological advancements, they should be able to recognize the value of Sacramento internet marketing firms that can give them a much-needed boost to help get them ahead of the competition.

The edge of going mobile

Becoming competitive in the mobile world not only means turning your website into a mobile-friendly one. It also means utilizing the mobile landscape for other sales tactics like special promotions, contests, polls, and other marketing strategies. Mobile phones can be used as a medium for client interaction, wherein companies can get a feel of what the customers really want.

Beyond mobile

Since technology opens up virtually unlimited opportunities, business owners should be willing to go the extra mile by going beyond mobile. Reliable Sacramento internet marketing companies like Champion Online Marketing offer comprehensive solutions that include Search Engine Optimization (SEO), social media promotions, and web design, among others. Looking into these other platforms will further widen market reach that is essential to increasing sales and profits.

(Article excerpt and Image from “Jewelry Industry Must Improve Online Marketing, Google Exec Says,” JCK Online, September 9, 2013)