A Sacramento Business Journal dated May 3, 2013 touches on the potential of the social media site Pinterest to bolster a company’s promotional power. Pinterest attracts more than 4 million followers daily across the globe, which represents a rather sizable pool of potential customers. This makes the photo sharing site a feasible marketing medium through which a company can promote its products or services.

Despite Pinterest’s wide reach, it is ultimately only a small facet of the whole internet marketing arena. Apart from engaging your target customers on various social media sites, you also need to enhance your business’s online visibility so that interested Internet users can find you. Social media marketing thus needs to be paired with a thorough Sacramento SEO or search optimization campaign to boost your relevance and credibility online.

The article notes that the press releases of old have now been trumped by social media, which makes it so much easier to send messages directly to target audiences versus publishing a report that many potential customers are bound to miss. In addition, the report points out that the nature of public relations has evolved to keep up with a society that has become more visually-oriented and computer-based. Businesses can’t rely solely on traditional marketing tactics, and must embrace more creative means such as social media to boost their popularity and reach out to their target customers more effectively.

Pinterest allows users to create pinboards that revolve around their interests, events, and hobbies. Companies like Champion Online Marketing can advise you on the proper SEO strategies to observe—such as the creative use of images, target keywords, and hashtags—to boost your search engine ranking. This way, you can steadily build your brand and watch your click-through ratio or site hits increase in due time.

Of course, there’s more to SEO than creative social media usage. When it comes to SEO in Sacramento, the state capital of California, a combination of compelling web design as well as fresh and relevant content can help you attract and impress customers. In short, it’s about creating a complete online experience for customers.

Pinterest and other social media outlets are changing the way people connect with each other and with businesses. It’s never too late to learn how you can harness the power of social media to actively engage your target market and boost your profits. For quality web design and optimization services designed to raise your online rankings, you can count on companies like Champion Online Marketing.