Generating quality leads and turning them into paying customers is the ultimate goal of an online ad campaign.

Even on a tight budget, PPC (pay-per-click) advertising is one of the most economical ways to accomplish this objective, allowing you to nurture and turn those leads into devoted customers. When done correctly, pay-per-click lead generation can supply you with a continuous supply of new leads to feed the top of your sales funnel.

Here are effective ways to gain more leads with PPC:

1. Focus Where Your Audience Is

Although this might seem obvious, pay attention to the audience’s location and the activities that interest them. Your conversion rate and return on investment will rise as a result. Does a Google Ads campaign make the most sense, or are your ideal customers very active on Facebook or Instagram?

If you haven’t already, you should decide where your target audience is. Identifying your target audience is one of the main advantages of using Google, Facebook, Instagram, or any social media channel for PPC.

Pay-per-click advertising has a set daily budget, so you can control where your ads appear to improve the likelihood that you’ll find and convert more leads.

2. Incorporate Keywords with Purchase Intent

Every paid search campaign is built on keywords, so you must conduct a thorough search to find the most effective phrases for your company.

Segment your campaigns into different ad groups. Next, look for keyword suggestions within each group. Google has an excellent keyword research tool to help you find the most effective keywords. There are 3rd party software options available as well.

You must target keywords based on the searcher’s intent to get the highest-quality leads. Furthermore, location-based searches successfully communicate the searcher’s intent. When a user searches for “San Francisco web design,” they are making a more serious, buyer intent search compared to a “web design” search.

3. Incorporate Actionable Offers

Make free offers to attract customers. Provide value in exchange for the visitor’s email address, name, and other information (for example, a free white paper or guide). Allow them to at least subscribe to your blog or follow you on social media.

Don’t make the request cumbersome by asking for too much information. The less information you ask for, the more people you will get to opt in to your free offer.

4. Add Form In the Ad

You can include a form inside the ad when running PPC campaigns on LinkedIn and Facebook. They do not have to leave the ad and go to a web page – they can input their information right there in the ad itself.

LinkedIn and Facebook can automatically fill out the form with already known data of the user. (Name, email, phone number). This can increase the conversion rate. People prefer a procedure that is as simple and quick as possible.

Conclusion

Running a PPC campaign is a great tactic for your lead generation. If you’re searching for a PPC agency in Folsom Champion Online Marketing can help you get more leads. We know how to get you noticed on the internet so you can get more customers! Give us a call today!