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White Hat vs. Black Hat: SEO Tactics to Know and Avoid Today
Best practices for your SEO campaigns must be followed at all times. This is generally referred to as “white hat” SEO. There are some SEO tactics...
Using SEO to Leverage Your Company’s Lead Generation
Modern businesses have used search engine optimization (SEO) as a valuable method for attracting new clients and producing leads for years now. It...
Gaining More Leads With PPC: How to Do It Effectively
Generating quality leads and turning them into paying customers is the ultimate goal of an online ad campaign. Even on a tight budget, PPC...
What to Know Regarding Contextual Advertising: A Guide
When people think of digital advertising today, they usually think of it based on browsing behavior: clicking on links, watching videos, and...
Crucial Mistakes to Avoid during Your PPC Ad Campaign
Your pay-per-click (PPC) advertising campaign has indeed received all of your undivided attention. But much to your surprise, it's not doing as well...
The Difference between Retargeting and CRM Retargeting
The internet has made it easier than ever for businesses to connect with their target audiences. But with so many options and potential customers...