Are you looking for new and innovative ways to target market your customers better? If so, you should consider geofencing marketing! Why? It allows marketers to deliver highly targeted messages to consumers. When used correctly, geofence marketing can help businesses increase brand awareness, drive foot traffic to their stores, and increase sales.

Let’s explore more about what geofencing is and how your digital marketing efforts can benefit from it:

What Is Geofencing Marketing?

Geofencing is a location-based marketing strategy that enables businesses to target consumers who are currently physically present within a defined geographic area or have been physically present there recently. By using GPS or RFID technology, businesses can create virtual “geo-fences” around a specific location or locations and deliver targeted messages to consumers who enter that area.

There are many benefits to using geofencing for marketing purposes, including the ability to:

What Benefits Can I Get from Geofencing Marketing?

1. Reach Consumers Who Are Already in the Buying Mindset

One of the key benefits of geofencing marketing is that it enables businesses to reach consumers who are already in the buying mindset. For example, if you operate a retail store, you can target consumers who are within with in the shopping center you are located or within a certain distance of your store and send them a special offer or coupon.

2. Increase Brand Awareness and Reach

Another benefit of geofencing is that it can help to increase brand awareness and reach. By targeting consumers who are physically present in a defined area, you can ensure that your brand is top of mind when they are ready to make a purchase.

3. Drive Foot Traffic to Your Business

Geofencing can also be used to drive foot traffic to your business. For example, if you send a targeted offer to consumers who are near your business, they are more likely to visit your store or location.

4. Generate Leads and Sales

Geofencing can also be used to generate leads and sales. By sending targeted messages, offers and coupons to individuals who are physically near your business, you can encourage them to make a purchase.

5. Measure Results and ROI

Finally, geofencing marketing enables businesses to measure results and ROI. By tracking the number of consumers who enter the geo-fenced area, businesses can track the effectiveness of their marketing campaigns. From there, businesses can understand what works and does not work, making the necessary changes to improve their overall marketing campaigns.

Conclusion

If you’re looking for a highly targeted marketing strategy to improve your business, look at geofencing marketing. It’s an incredibly beneficial new targeting technology for your business. 

It allows you to target only nearby potential customers and/or consumers relevant and interested in your product or service. This ensures you’re maximizing your return on investment.

Champion Online Marketing is a digital marketing company that helps companies capture and stay on top of their online presence. If you are looking for a digital agency in Folsom, contact us today!