Does your website have a blog? Are you blogging?

Two of the first sayings I heard when first starting off in SEO and online marketing over a decade ago was – “Content is King” and “Google Loves Content.”  This was true then and it is true today. Of course there are other factors to consider.

First, I’m talking about original content. Either completely from scratch or you can comment on other content. Just don’t copy and paste – add your twist or opinion to it.

Google just published an article yesterday about auto generated content. In short it can get your rankings dinged.https://developers.google.com/search/blog/2022/08/helpful-content-update

What’s better than content? Good content. Content that get’s shared and commented on is will help your Google ranking immensely. This generates backlinks to your website and links are still king as well.

You don’t have to blog everyday. A great goal to start is one time a week. Additionally you should be sharing your content on all your social media channels. Write about topics that are relevant to your industry. Interlink your blog articles to appropriate pages on your website. And vary your Anchor Text in your Blog article.

There are lots of optimizations that can be done but the number one thing is to just get started!

Below are some stats from a Hubspot article. http://cdn2.hubspot.net/hub/53/file-13221878-pdf/docs/ebooks/lead-generation-lessons-from-4000-businesses.pdf

1. Companies that use blogs receive 67% more leads than companies who don’t!

2. Twenty-three percent of Internet time is spent on blogs and social networks, so you need to be blogging!

3. Businesses that blog get more visitors to their website (average of 55% more website visitors)
4. Almost half of the companies in the US use blogs to marketing their product/services because it works!

5. If you blog 16 to 20 times in a 30-day period, you will generate nearly 3 times as many leads as those businesses who do not blog.