What is Retargeting (also known as Remarketing)?
Retargeting is a powerful tool for getting more customers. It is a marketing strategy used to convert website visitors into customers that took no action on their initial visit to your site. Remarketing / retargeting allows a business to target ads specifically to users that have visited their website, reminding them of the products or services they viewed on the website, thus increasing the likelihood of conversion.
It is a form of advertising which enables businesses to stay in touch with people who have already expressed an interest in their brand by visiting their website. This powerful tool helps convert potential customers into paying customers, increases brand awareness, and builds customer loyalty.
How to Retarget a Website Visitor
By using a retargeting pixel, you can track recent visitors to your website and target them with an ad campaign. This type of retargeting campaign will allow you to display ads related to their interests or products they have previously looked at on your website.
You can also set up a shopping cart retargeting pixel, which will target users who have already added items to their cart but have not completed the purchase. This helps ensure that those interested in buying from you get reminded of what they were looking for and ultimately convert into a sale.
Retargeting is a great way to keep customers engaged and help boost your overall conversion rates.
7 Remarketing and Retargeting Campaign Strategies
Here are seven retargeting techniques to help you get more customers.
1. Leverage Ad Network Partners
Working with ad network partners is a great way to reach new customers. People often think Google is the only ad network, but there are several different ones you can advertise on. You can create tailored campaigns targeting the right people by leveraging their data. You may also use their optimization tools to ensure that the right people see your ads.
2. Implement Multiple Retargeting Tactics
It’s also best to implement multiple retargeting tactics. You can use various strategies to reach prospective customers, from display ads to email campaigns. Experimenting with different tactics can help you identify which approach works best for your customer base.
Ideas include:
- How To Articles
- Free Reports, White Papers or Case Studies
- FAQ’s (Frequently Asked Questions)
- Special Offers and Discounts (Time Sensitive)
3. Utilize Audience Segmentation
Utilizing audience segmentation is another key strategy. This helps you better target customers based on their interests, behavior, and location. You can also use audience segmentation to tailor ads and messages to different segments of your audience.
4. Take Advantage of Dynamic Ads
Dynamic ads are another great way to engage customers. These ads are tailored to the user’s interests and preferences, making them more relevant and engaging. This can help you build trust with customers and increase conversion rates.
5. Create Custom Audiences
Creating custom audiences is also a great way to target customers. Developing customer segments based on customer data ensures that your ads reach the right people. This can help you get more customers and improve your overall ROI.
6. Include Visuals and Videos
Including visuals and videos in your retargeting campaigns can help you get more customers. Visuals are more engaging than plain text, making them more likely to attract new customers. Videos are also a great way to showcase your products and services and build trust.
7. Set Clear Goals
It’s essential to set clear goals for your retargeting campaigns. This helps you track your progress and measure the success of your efforts. Setting clear goals can also help you focus on reaching your target customer base.
These seven retargeting strategies can get more customers and improve your conversion rate.
5 Benefits of Using Retargeting Strategies
Here is a list of the significant advantages of using retargeting strategies:
1. Increase Brand Awareness
Retargeting helps businesses reach consumers who may have visited their website but have yet to take action. By showing them your product or service ads, you can remind them of your brand and encourage them to purchase.
2. Improve Customer Engagement
Retargeting allows businesses to engage with customers who have already visited their websites. This gives companies a second chance to convert them into customers. Businesses can build customer relationships and loyalty by showing targeted ads.
3. Generate More Leads
Retargeting enables businesses to reach out to purchasers who have already demonstrated an interest in their products or services. This helps companies to generate more leads and increase sales.
4. Increase ROI
Retargeting is an efficient and cost-effective way of advertising. By showing targeted ads to potential customers, businesses can get more out of their marketing budget and increase their return on investment.
5. Improve Conversion Rate
Retargeting helps businesses to reach consumers who are more likely to take action. This allows firms to increase their conversion rate and make more sales.
Conclusion
Retargeting is an effective digital marketing strategy for increasing sales by converting more visitors into customers. When done correctly, it can be an invaluable part of your online market efforts.
Champion Online Marketing is a reliable and experienced Folsom digital marketing company. We specialize in helping companies gain control of their online marketing, resulting in more leads, sales, and power. With our innovative strategies, we can help your brand achieve its maximum potential. If you are serious about taking your online marketing to the next level, contact Champion Online Marketing today to find out how we can help.