Black Hat and White Hat SEO: Learning Their Differences

Black Hat and White Hat SEO: Learning Their Differences

Everyone approaches online marketing differently based on what suits their website and brand the best. The line between experimenting with practical strategies for your website and tricking search engine algorithms into boosting your ranks is thin, though.  Black Hat...
White Hat vs. Black Hat: SEO Tactics to Know and Avoid Today

White Hat vs. Black Hat: SEO Tactics to Know and Avoid Today

Best practices for your SEO campaigns must be followed at all times. This is generally referred to as “white hat” SEO. There are some SEO tactics that are frowned upon (by Google). These are often referred to as “black hat” tactics that can work for the short term but...
Using SEO to Leverage Your Company’s Lead Generation

Using SEO to Leverage Your Company’s Lead Generation

Modern businesses have used search engine optimization (SEO) as a valuable method for attracting new clients and producing leads for years now. It has repeatedly been shown to be a crucial component for a company to market itself and grow.  Here are a few strategies...
Gaining More Leads With PPC: How to Do It Effectively

Gaining More Leads With PPC: How to Do It Effectively

Generating quality leads and turning them into paying customers is the ultimate goal of an online ad campaign. Even on a tight budget, PPC (pay-per-click) advertising is one of the most economical ways to accomplish this objective, allowing you to nurture and turn...