As consumers increasingly turn to the Internet to search for products and services, businesses must make their websites visible on major search engines like Google, Yahoo, and Bing. If they do not their potential clients will not even know that they exist. Search engine optimization (SEO) should now be considered a necessity and incorporated as a cornerstone of effective web design.
Writing for Forbes, online marketing columnist Jayson DeMers enumerates various tips on creating “a website with maximum SEO potential.” DeMers points out that responsive web design, quick page load times, optimized images and keywords, and an organized menu and site map can all enhance the user experience. Together with properly structured links and social media sharing, these factors can boost a website’s search engine rankings.
While it’s usually possible to effectively optimize an existing website, it’s generally most efficient to build the necessary SEO components into the site design and architecture right from the get-go. Whether you’re hiring a designer, using a pre-built template or building your site from scratch, it’s important to understand the basics of how to build an SEO-friendly website.
If your business struggles to keep up with constantly evolving online marketing practices, an SEO company in Folsom can provide the expertise and services you need. These include:
Weeding out spam and other poor quality content
Search engines – most notably Google – condemn “black hat” SEO that tries to trick their algorithms into making a web page rank. Poorly written content can also discourage prospective customers from trusting your brand.
Researching for the best keywords for your brand
Optimizing your core web pages with relevant keywords is the most effective way to ensure your target audience finds your website. Special tools and research can help identify long-tail keywords (or phrases) your target market frequently uses. It is not enough to just say you want to optimize your website. Optimize it for what? Which search terms and phrases should it be optimized for? Since the balance of your SEO efforts are built upon your website you must research every possible term and deeply analyze which are the best core keywords to focus on and then make your website as attractive as possible for those keywords to Google and the other search engines.
Supplying your website with shareable posts
Social media can influence your search engine rankings and help generate leads, so your website has to be a source of relevant, original, and keyword-optimized content. Likewise, articles linked to your business should be worth the time to read for your customers and their networks.
A company like Champion Online Marketing offers Folsom SEO strategies aimed at keeping your website (and online presence) fresh, especially in the eyes of your target market. With these services, you can drive more traffic to your site and get more customers.
(Source: How To Create A Website With Maximum SEO Potential, Forbes, July 1, 2014)