One day your website is ranking highly and showing up on the 1st Page of the Google search results. The next day you’re shocked to see you’re on Page 10. And the worst part, you don’t know why! Unfortunately, this is a scenario that happens in real life. This is why a Website Audit is essential.
Website Audit – What Is It?
A Website Audit is a professional review and comprehensive analysis of your website. It includes analyzing the content on your web pages, all inbound links to your site, the design of your website, your website structure, page title and Meta description analysis, page and link errors, URL architecture, duplicate content analysis, target keyword research and analysis and more. We recommend this service before you start any online marketing campaign for your website. When you are going to invest in an internet marketing campaign, especially SEO, it is highly recommended to complete this detailed analysis first.
Website Audit Report – Why Do You Need It?
Your website is the foundation of your online marketing strategy. SEO, PPC, social media optimization — all these direct traffic back to your site. Don’t waste the time money and effort you spend sending visitors to your website. A pre-emptive audit and the appropriate action to resolve any issues or problems identified keeps this from happening.
Our audit is also the first step in recovering any negative consequences form Google updates.
Google Algorithm Updates
A website audit also protects your website against Google’s constant algorithm changes. This also gets your website super optimized to run an SEO campaign
Two of the most well know algorithm updates are Penguin and Panda. These algorithm changes were designed to target spam and low quality content, respectively. These updates began in 2011 and to date have affected 41% of internet search queries on Google. What was good for your website and SEO one or two years ago is drastically different today. If you have never had a website audit or it has been more than 1 year, have us perform one your website today.
Our service areas include Folsom, El Dorado Hills, Roseveille, Sacramento, West Sacramento, Elk Grove, Modesto, Stockton and Fresno in California as well as anywhere in the world.