BuzzFeed is the latest “fad” on the Internet where people get the latest entertainment, lifestyle, and social news. An article on Search Engine Watch quotes Joe Steinberg, president of BuzzFeed, as saying, “…Three years ago brands wanted to post things on their own microsites. No one really believes that anymore. Everybody now has the view that you fish where the fish are…I go to where the platform is right to put the content.”
Some companies in the online marketing world are starting to wonder if BuzzFeed can be a good platform for businesses to promote their brands, because of its rising popularity. However, most marketing professionals oppose this notion, saying that company blogs and websites are still more effective channels for content marketing. Search Engine Watch shares a sentiment from Lee Oden, CEO of TopRank Online Marketing:
Just because BuzzFeed is successful at packaging information doesn’t mean it’s a content marketing model that would work for any company. . . Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers.”
Content marketers stress that, no, company blogs are not dead. While offsite platforms such as social media websites and search engines can also improve a brand’s online image, a company website and blog act as the brand’s “home” to which consumers go to for information on the company’s products and services.
Online marketing in Sacramento can be done through different strategies and tactics. These include search engine optimization, which can boost website rankings on search engines for better visibility; social media marketing, which enables more direct communication with clients and consumers; and even, pay-per-click advertising, and online reputation management. All of these can effectively market one’s brand on a vastly evolving digital and online platform.
Internet marketing agencies such as Champion Online Marketing provide assistance to businesses who wish to engage in online marketing in Sacramento. They are composed of individuals who are well-trained in the online marketing industry and can effectively help your business gain revenue through the Internet.
In this digital age, an effective online marketing campaign can do wonders for a brand’s name and image. Whether it is on Facebook or the company’s website or even sites like BuzzFeed, the Internet is a giant platform to launch your brand in–so seize the opportunity to use it.
(From: Is BuzzFeed’s Boom Making Brand Blogs Go Bust?, Search Engine Watch, August 23, 2013)