Social Media Practices

Social media and SEO have essentially become associated with each other over the last few years. According to a Forbes article, “Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, […]

Various Industries

The New Year brings about the promise of change and this goes for Sacramento online marketing trends as well. As an article in Forbes.com puts it, “As the face of the internet landscape continues to change, so will the marketing practices regarding SEO, paid advertising, organic search, content marketing, social media interactions, and more.” Online […]

Is SEO a Necessary and Measurable Investment

Search Engine Optimization (SEO) has become a big deal today. With a huge majority of buyers searching online before making a purchase, SEO is a necessity for getting visible on the internet and in front of your potential customers today. There are still a number of businesses, however, that are unsure about the benefits of […]

Copy A Top Site’s SEO

Search engine optimization is a necessary component of any online marketing campaign, although it is not as easy to do as it seems. An article on the Search Engine Land website published last October 10, 2014 shows how a major company’s SEO approach may not exactly work for businesses hoping to emulate the same strategies. […]

SEO Benchmarks

Search engine optimization is an excellent marketing tool. However, to optimize your results you need to establish benchmarks and track your results. To illustrate, Business2Community contributor Sudhir Sharma discusses how benchmarking helps formulate future SEO strategies:

Online Marketing

Local Sacramento online marketing companies, such as Champion Online Marketing, may use several tools to measure the success of every campaign they launch for their clients. These metrics reveal mostly solid numbers and real stats that indicate the effectiveness of a specific marketing tactic. As Forbes’ Jayson DeMers notes:

how to create a website with maximum seo potential

As consumers increasingly turn to the Internet to search for products and services, businesses must make their websites visible on major search engines like Google, Yahoo, and Bing. If they do not their potential clients will not even know that they exist. Search engine optimization (SEO) should now be considered a necessity and incorporated as […]

heres how the internet of things will power greater marketing success

Those who are wondering what the ever evolving Internet has in store next may just have received their answer in the “Internet of Things” (IoT). While this concept was introduced as early as 1999, it only recently gained center stage with the invention of such gadgets as Google Glass, iWatch, smart TV, smart ads and […]

folsom-seo-company-how-will-the-panda-4-0-update-affect-your-seo

If you’ve been following SEO news lately, you might have noticed that Google’s Panda 4 update went into effect last May 20th. Since its release, there has been a lot of speculation as to what it means for SEO overall. An article by Content Marketing Manager Tamara Weintraub for Business2Community.com provides some valuable insights:

successful-sacramento-online-marketing-requires-good-storytelling

The business marketplace is crowded. Depending on where in Sacramento your business is located, you could have a few or up to dozens of businesses near you that offer basically the same products and services you do that are targeting the same local customers. What can you do to make them choose you over your […]