four-seo-web

Without specific business goals to guide you, seeking an effective SEO strategy for your company would be like diving without a map. You have to know where you want to go so you can plan how to get there. Also, any online marketing strategy, including SEO, is not a set and forget marketing plan. It […]

green-online-marketing

Building a credible online reputation is crucial because it affects all marketing strategies – both online and offline- and can substantially increase sales. A good online reputation campaign begins with a unique name, followed by an effective strategy to strengthen online visibility and social proof of the quality of your service (online reviews).  

SEO Company

In business, you want every advantage that you can get over your competitors. Hiring a top-notch Folsom SEO company is one of those advantages. Studies show that up to 97% of people are now going online to search for local products and services and you’ll want your website and company near the top of the […]

Benefits of Marketing Online

With so many choices today, it can be hard to decide where to spend your marketing budget. Your choices range from the traditional media marketing options of ads in newspapers, magazines, radio, tv, coupon mailers; to the new online media with Google, Social Media, SEO, online ads, directories and more. With so many people online […]

Social Media Practices

Social media and SEO have essentially become associated with each other over the last few years. According to a Forbes article, “Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, […]

Various Industries

The New Year brings about the promise of change and this goes for Sacramento online marketing trends as well. As an article in Forbes.com puts it, “As the face of the internet landscape continues to change, so will the marketing practices regarding SEO, paid advertising, organic search, content marketing, social media interactions, and more.” Online […]

12 Essential Elements of a Social Media Marketing Strategy

Sacramento is bustling city with more than two million people and 44,514 private businesses. With a city of this size and fierce business competition, it can be very difficult for small businesses to stand out from the rest, especially from larger competitors. The Internet has given entrepreneurs and small businesses a way to compete and […]

Is SEO a Necessary and Measurable Investment

Search Engine Optimization (SEO) has become a big deal today. With a huge majority of buyers searching online before making a purchase, SEO is a necessity for getting visible on the internet and in front of your potential customers today. There are still a number of businesses, however, that are unsure about the benefits of […]

5 Ways an SEO Site Audit Can Improve Your Websites Rankings and Profits

A car needs to be regularly maintained and checked by a professional for it to continue to operate smoothly. Just like a car, websites for Folsom, Sacramento businesses also need a thorough checkup to assess if all the parts are working as they should be. Conducting an SEO website audit means thoroughly analyzing a site’s […]

How does Google judge quality content

There’s no question that Google’s successive algorithm updates have changed the way online marketing, and by extension, content marketing, work. According to Econsultancy, an online community for online marketers, among the changes these updates have introduced over the years is the greater focus on ‘holistic content’. Given Hummingbird’s (Google’s new algorithm) ability to better analyze […]