Several online sources give definitions as to what they claim SEO really is. However, as a article warns, “Some of the assertions made could be maliciously wrong or factually incorrect and extremely challenging.” Businesses that are planning to implement an online marketing strategy need to review the most common myths about SEO and learn […]

Companies have seen search engine optimization (SEO) as an effective tool for bringing them closer to their preferred clientele. Relying significantly on search engines like Google, Bing, and Yahoo!, Folsom SEO companies like the Champion Online Marketing have always been careful and diligent observers of every change in how these search engines work.

“One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a […]

InSites Consulting surveyed 1,222 owners and business managers to gather information about how they use social media in relation to their respective businesses. The survey, discussed in an article on Phoenix Business Journal, found that eight out of ten American companies consider social networking sites highly important to their operations, and are making sure they […]

At 1.07 billion, the population of Africa is more than three times the combined population of North America. However, only about 15 percent of the Africa’s population have access to the Internet, compared with North America’s 78.6 percent. Meanwhile, Asia has an estimated 1.08 billion Internet users—more than Africa’s total population.

In September, Google revealed the launch of its new algorithm dubbed Hummingbird, which features more specific search results, Google Now cards. The platform is more efficient than the previous Panda and Penguin algorithms ever were. As much as this news has rallied cheers from millions of search engine users, it has also piqued the attention […]

Most people—but especially Sacramento SEO experts—know the importance of being memorable when it comes to drumming up awareness for your brand, products, and services. Yahoo! knows this fact all too well and, as an introduction to its ongoing massive company rebranding. The Sunnyvale-based tech giant is changing its logo “for the first time since shortly […]

The Internet provides a level playing field for startups and established businesses, allowing them to use methods such as pay-per-click (PPC) and search engine optimization (SEO). These two methods, when carried out properly, can easily outperform other online marketing methods and help improve a company’s presence. PPC advertising comes with a caveat, however, as noted […]

BuzzFeed is the latest “fad” on the Internet where people get the latest entertainment, lifestyle, and social news. An article on Search Engine Watch quotes Joe Steinberg, president of BuzzFeed, as saying, “…Three years ago brands wanted to post things on their own microsites. No one really believes that anymore. Everybody now has the view […]

Companies cater to different audiences, which means that they have different approaches to attracting customers and generating sales. According to Samaiyah Islam of Business 2 Community, this diversity stems from the simple fact that consumer demand varies from one industry to another: